Verdensmål møder Instagram: Kan vi ændre adfærd - et post ad gangen?
12:30 - 13:15
I 2025 handler influencer marketing ikke længere kun om likes og reach – det handler også om kommunikation, der inspirerer til adfærdsændring. På nicheplatformen betterhype forbinder vi brands og influencers, som ønsker at skabe positiv påvirkning gennem troværdig formidling af ESG koblet til FN's 17 verdensmål. Vi deler cases, analyser og publikums input, og diskuterer hvorfor både influencers og brands bør tage ansvar for en mere bæredygtig fremtid og spørger åbent: Kan en "better hype" gøre en forskel, der både kan ses, mærkes og måles?
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Brian Orland
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